Tell H&M to stop selling wool

H&M Group claimed that by the end of 2025, all of their virgin wool and animal hair would come from “farms certified to a credible animal welfare standard,” such as the Responsible Wool Standard and NATIVA wool standard. Now, PETA has released the investigative footage that NATIVA wool certifiers and buyers would never want you to see. There are many high-quality, vegan materials available. Let’s urge H&M to stop selling wool and commit to clothing made exclusively from animal-free fabrics.