Founded in 2013 by Nina Jackel, Lady Freethinker operates as a 501(c)(3) nonprofit organization that focuses on animal welfare and rights. The organization conducts undercover investigations into various forms of animal exploitation, including the illegal dog meat trade, animal testing, and wildlife trafficking. Their findings are shared through their digital media platform to raise public awareness and influence policy changes globally.
In addition to investigative journalism, the organization manages a large-scale petition platform to mobilize public support for animal protection laws and enforcement. Lady Freethinker also provides financial support to animal rescue groups and emergency relief efforts through its grant programs, helping to provide food, medical care, and sanctuary to animals in crisis situations across the world.